Web publishers and site owners seeking to deliver effective digital experiences that get visitors to go beyond the their homepages. There's more to web content analytics and marketing than just counting page hits and total page views. How do you look at your site, decide what metrics might be important and determine when you are successfully engaging your audience?
Content management isn't easy. That’s the bad news. Dealing with a wide range and high volume of content, especially in this age of increasing demands on organizations to be able to provide anytime, anywhere access to the right information on demand, can be daunting. But analytics can provide insights that improve content management. That’s obviously the good news!